Company News, Marketing News

A New Beginning for Lady Gaga’s Cosmetics Business

New formulas, new packaging and a new name: Haus Labs.

Author Image

By: TOM BRANNA

Editor

When it comes to cosmetics, Lady Gaga likes to keep things short and sweet. The entertainer is changing the name of her color cosmetics brand from Haus Laboratories to Haus Labs. Moreover, she's introducing new formulas and packaging. To achieve what's next, the brand made several key hires earlier this year.  According to Gaga, about 100 stock keeping units across eye, lip and cheek cosmetics will debut in Sephora on June 9. Haus Labs will start in 25 high-traffic Sephora doors, an...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters